• Saturday Sunday
  •  

    4/12/13 – Integrated Quality and Information Management for Sustainable Coffee Businesses



    • Location: 254A
    • Price: N/A
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/12/13:
      • 9:00AM – 10:15AM 
    •  
    • Systematic information management is the key to creating specialty coffee. Roasters, traders and farmers benefit from tools that reveal correlations, tendencies and consistency. While each trade partner has specific requirements, the common goal is to capture, process and analyze, interpret and communicate product quality characteristics systematically and efficiently.This session shows approaches to integrated quality management. Smart QC and QA does not need to be overwhelmingly complicated nor expensive. New solutions enable one to keep internal processes and information flowing as well as allowing focused communication with trade partners, a cornerstone for sustainable and thriving trade relationships
    • Presenter 1: Norbert Niederhauser, CEO, Cropster Inc.
      Norbert Niederhauser is CEO of Cropster Inc. and is based in California. He has worked in information management for specialty coffee for over 10 years, including a five-year research position at CIAT (International Center for Tropical Agriculture) in Colombia. Norbert works with roasters, traders and growers in the specialty coffee industry as well as with research and development organizations and NGO’s. Cropster specializes in online information management platforms enabling all partners along the coffee supply chain to manage data efficiently and improve quality and communication. Cropster has offices in Colombia, the USA and Austria serving clients in over 20 countries worldwide.
    • Presenter 2: Andreas Idl, CEO, Cropster GmbH
      Andreas Idl is CEO of Cropster GmbH and is based in Innsbruck, Austria. He studied information technologies and worked in this area before dedicating himself to speciality coffee. After doing consulting projects in coffee in Latin America he eventually co-founded Cropster. Cropster specializes in online information management platforms enabling all partners along the coffee supply chain to manage data efficiently and improve quality, consistency and communication. Cropster today runs offices in Colombia, the USA and Austria serving clients in over 20 countries worldwide.
  •  

    4/12/13 – Molding your Staff into All -Star Baristas



    • Location: 253B
    • Price: N/A
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/12/13:
      • 9:00AM – 10:15AM 
    •  
    • Consistency is one of the most important factors attributing to the success of a specialty coffee establishment. With so many training techniques available to business owners and managers, it is imperative that you develop and implement a consistent training program with your entire staff. This presentation will walk you through a step-by-step process on how to put that program together, including the basic espresso training, necessary barista testing and optional advanced training techniques. It will also cover the best ways to enforce consistency in proper preparation of espresso-based drinks.

    • Presenter 1: Anna Gutierrez, Northwest Regional Sales Manager, Gourmet Source
      Anna joined Gourmet Source, Specialty Coffee Foodservice Brokers, in April, 2011. Previously, she was the Senior Account Representative for Dillanos Coffee Roasters, working with them for nine years. Her experience includes marketing/branding, menu development, signature drink recipes, training, product selection and overall business development. She has authored several articles in national coffee publications and serves on the SCAA Lectures Committee. Anna is also a certified USBC judge, found a successful niche in Signature Drink Competitions and is the newest World Latte Art Judge. Her passion for the coffee industry and perfection in every cup is contagious! You’ll desire to aim for the same in your business.
  •  

    4/12/13 – Opening a New Café? Don’t Let your Dream Turn into a Nightmare!



    • Location: 252B
    • Price: N/A
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/12/13:
      • 9:00AM – 10:15AM 
    •  
    • This power point presentation will explore the most critical issues (and mistakes) owners face during the design and build-out process when opening a new café. Topics covered include: floor plan design, health and building codes, equipment needed to support your menu, cost estimates and time lines. The seminar will also examine ways to reduce build-out costs, improve employee efficiency and increase seating capacity. Since 1996, Tom Palm has worked with over 800 clients interested in opening a new café. This is a must see seminar for anyone entering the specialty coffee business.
    • Presenter 1: Tom Palm, President, Design & Layout Services
      Tom Palm has 25 years of experience in the restaurant and foodservice industry. He is the founder of Design & Layout Services, a company specializing in the design of specialty coffee shops. Since 1996, working with independent operators as well as national chains. Palm has helped more than 800 people open cafes and coffee shops throughout the United States and internationally. He is a member of the SCAA Allied committee. He has also written several articles that have been published in coffee trade magazines, and has presented seminars at numerous coffee industry trade shows.
  •  

    4/12/13 – The Life of Coffee



    • Location: 253A
    • Price: N/A
    • Target Audience:
    • Spanish Translation: Yes
    •  
    • Time(s) on 4/12/13:
      • 9:00AM – 10:15AM 
    •  
    • A Green Coffee Overview: This lecture will explore the many stages of farming, processing, quality and the selection of green coffees for roasters. Topics include cultivation, wet and dry milling, sustainable and regional practices from the farm to the roaster’s door. This is NOT a prerequisite for SBW classes, but rather a basic overview.
    • Presenter 1: Andrew Miller, President, Cafe Imports
      Andrew Miller is the president of Café Imports, an independent green coffee company based in Minneapolis. He has a degree from the University of Minnesota, twenty years of restaurant experience and now twenty years of entrepreneurial experience building a small business. The Café Imports team works with some of the world’s best producers in developing and sourcing some of the finest coffees on the planet. This work, in conjunction with some of the industry’s best roasters, is an attempt to increase the livelihoods of the people in coffee through education and quality.
  •  

    4/12/13 – COFFEE PRICE VOLATILITY, Causes and Effects and How to Defend Ourselves



    • Location: 253A
    • Price: N/A
    • Target Audience:
    • Spanish Translation: Yes
    •  
    • Time(s) on 4/12/13:
      • 10:30AM – 11:45AM 
    •  
    • In today’s commodity driven world, merchants of all products have had to readjust to the new paradigms in commodity prices and volatility. Coffee prices, and therefore members of the industry, have not been immune to this new reality and have been subjected to new risks and uncertainties as a result. This lecture will present a view on the coffee market not only from the fundamental supply and demand side, but also from the macro-economic side of price volatility. The lecture will also present the forces that are acting upon coffee prices and instruments that businesses can use to reduce the exposure to price volatility.
    • Presenter 1: Albert Scalla, Executive Vice President, INTL FCStone
      Albert has combined his considerable knowledge of the Coffee, Cocoa and Palm Oil physical markets with his experience in implementing risk management strategies in Futures, Options and Structured Product in the commodity markets. Albert joined Hencorp Futures, later acquired by INTL FCStone more than 21 years ago, where he has been an important pillar for the development of Risk Management programs for all participants in the Coffee, Cocoa and the Palm Oil markets; from producers to final consumers. Albert received a BBA with a specialty in Finance from Florida International University. Albert is presently the President of the Pacific Coast Coffee Association (PCCA).
  •  

    4/12/13 – Customer Service from the Barista



    • Location: 253B
    • Price: N/A
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/12/13:
      • 10:30AM – 11:45AM 
    •  
    • Customer Service, for many people, is as important to them as the products they buy. Having a culture of quality customer service, then, is incredibly important to a cafe’s success. This presentation will walk you through the fundamentals of serving people, and offer guidelines for taking your customer experience from great to legendary.
    • Presenter 1: Nathanael May, Coffee Educator, Portland Roasting
      Nathanael has been an active part of the coffee industry since 2001, when he started as a barista at Disneyland. His career has taken him to managing Starbucks, pouring cappuccinos at Peet’s, training at Java City, and developing a comprehensive education program at Portland Roasting. Nathanael is a regular presenter at industry trade events, a United States Barista Competition judge and Certified Barista through the BGA. As Portland Roasting’s Coffee Educator, he develops new products and recipes, assists with blend assessment and development, cups new offerings, and constructs brewing guidelines and training materials.
  •  

    4/12/13 – Possible Government Regulatory Impacts – A Dilemma for Roasted Coffee



    • Location: 254B
    • Price: N/A
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/12/13:
      • 10:30AM – 11:45AM 
    •  
    • Roasting transforms unpalatable coffee beans into base used for preparing delicious beverages appreciated by millions daily. There is a growing body of scientific evidence suggesting a link between coffee consumption and protection against certain cancers, improvement in liver health and a reduction in risk of Type 2 Diabetes. However, roasting also produces very low levels of substances, in which effects on health have come into question. This presentation will discuss the chemistry on how these compounds are formed during roasting, potential regulatory impacts that may affect the coffee industry, and how coffee may also be good for one’s health.
    • Presenter 1: Alan Leviton, Professor of Neurology, Harvard Medical School
      Alan Leviton is a physician-epidemiologist who, for more than 30 years, has been evaluating the relationships between coffee consumption and many disorders and diseases. He is a professor of neurology at Harvard Medical School, and head of the neuroepidemiology unit at Boston Children’s Hospital.
    • Presenter 2: Mark Corey, Product Development Scientist, Green Mountain Coffee Roasters
      Dr. Mark Corey is a product development scientist at Green Mountain Coffee Roasters, Inc. based in Waterbury, Vermont. Dr. Corey received his PhD in Food Science at the University of Georgia, conducting research on functional foods and bioactives. He represents GMCR on the Scientific Advisory Group of the National Coffee Association.
  •  

    4/12/13 – Bean Counting: Productivity and Profitability Among Smallholder Coffee Farmers



    • Location: 251
    • Price: N/A
    • Target Audience:
    • Spanish Translation: Yes
    •  
    • Time(s) on 4/12/13:
      • 10:30AM – 11:45AM 
    •  
    • Smallholder coffee farmers are missing out on hundreds of millions of dollars of coffee revenue each year due to low productivity. Farm-level reinvestment to increase the density of coffee plantations and replace aging coffee plants are two measures that hold enormous potential to narrow the smallholder revenue gap and help meet the rising demand for specialty coffee. Unfortunately, access to working capital to boost productivity is limited. This session will offer perspectives from three actors who have explored credit-based initiatives designed to boost smallholder productivity and profitability – a smallholder cooperative, an NGO and a financial services provider.
    • Presenter 1: Michael Sheridan, Borderlands Coffee Project Director, Catholic Relief Services
      Michael has worked on coffee for Catholic Relief Services since 2004. From 2004-2007 he worked to increase the consumption of Fair Trade and sustainable coffees in the United States as director of the CRS Fair Trade Coffee Project. Since 2007, he has worked with smallholder farmers in the coffeelands throughout the Americas. Michael currently directs the Borderlands Coffee Project in Colombia and Ecuador and advises other CRS coffee projects in Latin America and the Caribbean. He is based in Quito and publishes perspectives from the intersection of coffee and international development for the CRS Coffeelands Blog at coffeelands.crs.org.
    • Presenter 2: Saurin Nanavati, Director of Financial Advisory Services, Root Capital
      Saurin manages Root Capital’s Financial Advisory Services program. The program compliments Root Capital’s credit services by providing targeted financial management training to small and growing agricultural businesses, so managers have the practical tools and skills they need to grow and sustain their enterprises. Prior to joining Root, Saurin coordinated and implemented a mobile phone-based agriculture extension system in Uganda, served as director of a fair trade organic cotton cooperative in India, and was a technical adviser for USAID’s microenterprise development program in Armenia. Saurin started his work in economic development as a former Peace Corps volunteer in Panama.
  •  

    4/12/13 – Avoiding Legal Pitfalls



    • Location: 252B
    • Price: N/A
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/12/13:
      • 10:30AM – 11:45AM 
    •  
    • Essential legal issues confronting the new owner of a coffee business, presented in a non-legalistic style. These will include: organizing your corporation or LLC, raising money legally, key issues in commercial leases, choosing and protecting trademarks, zoning and health regulations, employment law fundamentals, and playing copyright-protected music.
    • Presenter 1: Marshall Fuss, Attorney at Law
      Marshall Fuss is a lawyer in Pasadena, California with long experience in business, real estate and trademark law, and a special interest in the coffee industry. His clients have ranged from single coffee shops to international companies and trade associations, including SCAA, the Coffee Quality Institute, International Women’s Coffee Alliance, World Coffee Events and World Coffee Research. He is a graduate of U.C. Berkeley and the Cornell Law School and is the author of “Choosing and Protecting Trademarks” (Specialty Coffee Retailer, Aug. 2010), “Leasing 101 for Roasters” (Roast magazine, Jan./Feb. 2005) and other articles.
  •  

    4/12/13 – A Roaster’s Guide to an Environmental and Social Scorecard



    • Location: 254B
    • Price: N/A
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/12/13:
      • 9:00AM – 10:15AM 
    •  
    • Measuring social and environmental impact is becoming an expectation of doing business. This interactive session will define social and environmental scorecards specifically for roasters. Appropriate for roasters of all sizes, we will help you begin to break down the specific steps to measuring and reporting social and environmental data. Attendees will gain a better understanding of the strategic role that scorecards have in creating brand value, reducing costs, and contributing positively as a member of the supply chain.
    • Presenter 1: Mark Stell, Managing Partner, Portland Roasting Coffee
      As a managing partner Mark Stell oversees a staff of 29 and is responsible for things green, sales and marketing and financial management. His leadership has earned the company local, national and international recognition for its business achievements and sustainability initiatives. Mark and his family also co-own a coffee farm in Tanzania where they are rehabilitating a 1500 acre coffee estate employing over 90 full time people. Sustainable supply chain management is Mark’s passion and he has been working at it for over 20 years. Mark is also the founder of Portland Global Initiatives, a non profit that focuses on water issues around the world.
    • Presenter 2: Kim Elena Ionescu, Coffee Buyer and Sustainability Manager, Counter Culture Coffee
      Kim Elena Ionescu, Coffee Buyer and Sustainability Manager for roaster Counter Culture Coffee in Durham, North Carolina, wholeheartedly believes the adage that "you can’t manage what you can’t measure". From the percentage of certified organic coffee purchased and the company’s carbon footprint to the satisfaction of partners at every stage in the supply chain, the sustainability data gathered over the past six years has been immeasurably valuable in setting the organization’s priorities and aiding decision-making on both short-term and long-term bases.
    • Presenter 3: Sarah Beaubien, Director of Sustainability, Farmer Brothers
      As Director of Sustainability for Farmer Brothers Coffee, Sarah develops and implements strategy, process, and systems to support sustainability and corporate responsibility—linking people, planet, profits. Through an innovative lens, she guides a culture of sustainability, both internally and with all stakeholder relationships. Through impact tracking, waste and water reduction, greenhouse gas emission reduction, renewable energy, sustainable coffee portfolio management, stakeholder engagement, and stewardship projects, Sarah aspires to create transparent and sustainable coffee, tea, and spice supply systems.
    • Presenter 4: Helen Russell, Co-founder & CEO, Equator Coffees & Teas
      Helen Russell is co-founder and CEO of Equator Coffees and Teas in San Rafael, CA. Under her direction, Equator has earned a reputation as a quality-oriented, customer-focused business that takes the lead on issues of social and environmental responsibility. Helen is responsible for company strategy and growth. She has defined competitive advantage to include social responsibility and sustainable choices. She strives to deliver innovations in procuring, roasting, brewing, and sales and business practices. These initiatives tangibly support the company’s commitment to sustainability and social responsibility and they also enhance the bottom line. Under Helen’s strategic guidance, Equator has achieved 10-15 % annual growth over the past 17 years.
  •  

    4/12/13 – Leaf Rust: Testing our Resiliency as an Industry



    • Location: 252A
    • Price: N/A
    • Target Audience:
    • Spanish Translation: Yes
    •  
    • Time(s) on 4/12/13:
      • 10:30AM – 11:45AM 
    •  
    • Leaf rust is a critical issue currently facing coffee growers in Central America. The fungus represents a direct attack on farmer income and undermines the livelihood of coffee growers worldwide. When crisis strikes at the heart of our supply chains, we discover how prepared we are to respond as an industry. The capacity to deliver technical assistance, and the ability to implement an immediate response that is supported by a long-term plan, is dependent on capitalization as much as collaboration. Join us in this open forum as we explore the channels that lead to the ultimate strategy of farmer resiliency and a truly sustainable coffee supply chain.
    • Presenter 1: Due to the immediate and daily evolving details around this critical issue, presenters will be confirmed closer to the event date.
      TBA
  •  

    4/12/13 – Consulte con el Comprador “Verde”



    • Location: 253C
    • Price: N/A
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/12/13:
      • 9:00AM – 10:15AM 
    •  
    • ¿Te gustaría conocer a los compradores de café verde de las industrias principales en un solo lugar? Únase a nosotros en esta sesión interactiva round-robin en la que los compradores de café verde van a discutir la toma de decisiones para la adición de nuevos cafés, como las certificaciones son importantes para su negocio y la tendencia creciente de los cafés de la relación. Productores, exportadores e importadores – aprendan lo necesario para efectivamente comercialicen y vender su café a ellos. Tostadores y minoristas – aprendan de los compradores principales para mejorar su propio negocio.

      ONLY OFFERED IN SPANISH
    • Presenter 1: Stephen Leach, Global Coffee Procurement Manager, Maranatha Import Export Pty Ltd
      Steve started his career with an Importer on Wall St. in NYC in 1978. He has worked for various importers, roasters and an exporter at origin. Steve currently sources green coffee for multiple concepts, roasting locations and market segments. He travels extensively to visit producers around the world and works closely with the marketing department on new product development.
    • Presenter 2: Michael Boyd, Coffee Buyer, Boyd Coffee Company
      Michael C. Boyd is a fourth-generation Boyd family member. He evaluates and purchases green coffee and travels to coffee-growing regions. He is an active member of the SCAA and a Licensed Q Grader.
    • Presenter 3: Angelo Oricchio, CEO, Paramount Coffee Company
      Angelo is a green coffee buyer at Paramount Coffee Company, a coffee export company in Santos, Brazil.
    • Presenter 4: John Gozbekian, VP of Operations and Coffee Buyer, Coffee Reserve Brands
      John has been in specialty coffee for over 30 years serving as a barista, roaster and coffee buyer and many other jobs mixed in. He has a love for coffee, especially buying and cupping. He has worked for roasters both large and small taking him to coffee growing areas. John has been a SCAA volunteer working on cupping subcommittees and leading cupping classes for over 10 years. The last three years he has enjoyed being one of the buyers in Ask the Green Buyer. Meeting so many people with diverse backgrounds and perspectives on coffee has enlightened John in this session.
    • Moderator: Jose Ramirez, VP of Manufacturing, Farmer Brothers Co

      TBA
  •  

    4/12/13 – El Salvador: 2013 SCAA Portrait Country Presentation Series Café de El Salvador: Coffee Profile of the Six Mountain Ranges



    • Location: 251
    • Price: N/A
    • Target Audience:
    • Spanish Translation: Yes
    •  
    • Time(s) on 4/12/13:
      • 9:00AM – 10:15AM 
    •  
    • El Salvador has six identifiably distinct coffee producing regions, each with specific environmental conditions. Cup profiles of coffee from these regions illustrate the differentiating characteristics of the regions, though all the main varieties (bourbon, pacas, and pacamara) are cultivated and known for their high quality. This lecture will explore the results of the organoleptic analysis performed on coffee samples representing the six coffee regions. The main attributes found consistently in the different profiles of the six coffee regions will be discussed and qualified using spider graphics.
    • Presenter 1: Ernesto Velasquez, Head of Coffee Quality Control, Salvadoran Coffee Council
      Ernesto is a coffee professional with more than twenty years of experience. He is the principal for the Salvadoran Coffee School in El Salvador and the head of the Coffee Quality Control department for the Salvadoran Coffee Council, helping improve the coffee production chain from seed to cup. Ernesto became a certified Q grader in 2004 and he also helped in the development of the five national Baristas competitions approved by the WBC (World Barista Championship) and he also participated as certified sensory judge. In the search for better quality Ernesto has been a taster judge for the Cup of Excellence competition during the last ten years El Salvador has held the program.
    • Presenter 2: Ana Elena Escalante, Executive Director, Salvadoran Coffee Council
      Ana Elena is the executive director for the Salvadoran Coffee Council and legal representative of the Emergency Fund for Coffee. She belonged to the board of UCAFES becoming president for a period of two years. While she served as director of the Agricultural Development Bank she supported managing capital loans to the sector of cooperatives in general. Because of her studies in the organic agriculture she has driven the organic movement, preferably organic coffee, seeking support for certifications through international cooperation. She has always tried to market agro products to markets like United States, Canada, Japan and the European Union, participating in agribusiness fairs, achieving markets for Salvadoran products.
  •  

    4/12/13 – The Art & Science of Roasting



    • Location: 252A
    • Price: N/A
    • Target Audience:
    • Spanish Translation: Yes
    •  
    • Time(s) on 4/12/13:
      • 9:00AM – 10:15AM 
    •  
    • This presentation is about the art and science of roasting with special emphasis on roast process parameters, cup quality, sensory results, profile roasting and the heat transfer within the roaster to the coffee. We will also focus on how various roaster designs integrate heat transfer concepts to achieve the desired roast results.
    • Presenter 1: Karl Schmidt, President, Probat Inc.
      As president of Probat Inc, Karl Schmidt is responsible for the companies activities in the North American market; this includes coffee, cocoa processing and particle size reduction equipment. Prior to joining Probat, he held the position of vice president at a major multi-national company in the dairy industry. Previously, he was actively involved with other major international companies within the European community involved in the food processing industry. His educational background includes a Master’s Degree from a German University.
  •  

    4/12/13 – Ask the Green Buyer



    • Location: 253C
    • Price: N/A
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/12/13:
      • 10:30AM – 11:45AM 
    •  
    • Would you like to meet the industries’ leading green coffee buyers in one place? Join us for this interactive round-robin session where green coffee buyers will discuss the decision making process for adding new coffees to their line-up, how important certifications are to their business and the emerging trend of relationship coffees. Producers, exporters and importers – learn what it takes to effectively market and sell your coffee to them. Roasters and retailers – learn from leading buyers to improve your own business.
    • Presenter 1: Stephen Leach, Global Coffee Procurement Manager, Maranatha Import Export Pty Ltd
      Steve started his career with an Importer on Wall St. in NYC in 1978. He has worked for various importers, roasters and an exporter at origin. Steve currently sources green coffee for multiple concepts, roasting locations and market segments. He travels extensively to visit producers around the world and works closely with the marketing department on new product development.
    • Presenter 2: Michael Boyd, Coffee Buyer, Boyd Coffee Company
      Michael C. Boyd is a fourth-generation Boyd family member. He evaluates and purchases green coffee and travels to coffee-growing regions. He is an active member of the SCAA and a Licensed Q Grader.
    • Presenter 3: Angelo Oricchio, CEO, Paramount Coffee Company
      Angelo is a green coffee buyer at Paramount Coffee Company, a coffee export company in Santos, Brazil.
    • Presenter 4: John Gozbekian, VP of Operations and Coffee Buyer, Coffee Reserve Brands
      John has been in specialty coffee for over 30 years serving as a barista, roaster and coffee buyer and many other jobs mixed in. He has a love for coffee, especially buying and cupping. He has worked for roasters both large and small taking him to coffee growing areas. John has been a SCAA volunteer working on cupping subcommittees and leading cupping classes for over 10 years. The last three years he has enjoyed being one of the buyers in Ask the Green Buyer. Meeting so many people with diverse backgrounds and perspectives on coffee has enlightened John in this session.
    • Moderator: Jose Ramirez, VP of Manufacturing, Farmer Brothers Co

      TBA
  •  

    4/12/13 – Emerging Markets in Specialty Coffee: India



    • Location: 254A
    • Price: N/A
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/12/13:
      • 10:30AM – 11:45AM 
    •  
    • India is a nation of more than 1.2 billion consumers and the world’s fifth largest coffee producer. Though traditionally a tea-drinking nation, coffee consumption has risen steadily in the past decade. Fueled by a young population and strong economy, domestic coffee shop chain Café Coffee Day grew from 1 to more than 1,000 units in its first 15 years and recently announced plans to double to 2,000 locations by 2014. Dunkin’ Donuts and global giant Starbucks recently staked a claim in this fast emerging market for specialty coffee, joining other international operators like LaVazza’s Barista, Costa Coffee, Gloria Jeans, and Coffee Bean & Tea Leaf.This session will pose the questions: With only a relatively small domestic per capita consumption of less than 100 grams per person already contributing to global supply concerns, what will happen as coffee consumption in the world’s second most populous country continues to grow? How will the specialty coffee industry be impacted as India transitions from a producing country to a net coffee consumer? Who are India’s coffee consumers? What obstacles lay ahead for specialty coffee in India? What opportunities exist for foreign coffee brands to do business in India?
    • Presenter 1: Sunalini Menon, CEO, Coffeelab Limited
      Sunalini Menon is the CEO of Coffeelab Limited, in Bangalore, India. This lab provides comprehensive quality related services for the coffee industry. Sunalini is not only one of Asia’s recognized coffee cuppers, but also travels to coffee origins to conduct workshops on quality. She is a Licensed Q Grader of the CQI. Sunalini is the “Quality Ombudsman” of the Speciality Coffee Association of India. She is also a Coffee Corps Volunteer. Sunalini has received many awards including the Lifetime Achievement Award 2005 (from the International Women’s Coffee Alliance Founding Committee), and the ‘Leadership Medal of Merit’ 2010 from the CQI.
    • Presenter 2: Nishant Gurjer, Partner, Kaapi Royale Coffee
      Nishant Gurjer is the owner of Sethuraman Estates of Karnataka, India, managing partner of Kaapi Royale Coffee exporters and the chairman of the Karnataka Planters’ Association. His coffee estate is the producer of the world’s first R Certified™ Robusta, three-time Flavour of India category winner and received the highest-ever review for a Robusta coffee from Ken Davids’ Coffee Review.
    • Moderator: Andrew Hetzel, Consultant, CafeMakers

      Andrew Hetzel is the founder of CafeMakers, a consulting firm based in Hawaii that provides guidance and quality improvement services for coffee producers and roasters. Since 2001 his work has served a diverse range of clientele, including in East Africa and emerging markets of Asia, India and Russia. Mr. Hetzel is an instructor and consultant for CQI and member of the SCAA professional development committee. His quotes have appeared in media including the New York Times, Time Magazine, CNN, Associated Press, BusinessWeek and Fortune Magazine; his work was profiled by the James Beard Foundation in 2009. From 2008-2012, Mr. Hetzel served as a board member of the World Barista Championship.