• 74% of all attendees either authorize or recommend purchasing decisions
  • 29% have been in the industry more than 10 years
  • 50% have been in the industry more than 6 years
  • 26% of all attendees are from outside the United States





Business Categories of Attendees:

  • Roaster Wholesaler
    19.28%
  • Coffee Oriented Retailer
    17.48%
  • Roaster Retailer
    13.18%
  • Other (Specify)
    10.96%
  • Producer Association
      7.38%
  • Allied Products and Services
      5.72%
  • Grower (Producer)
      5.17%
  • Importers/Green Brokers
      4.52%
  • Coffee Exporter
      4.25%
  • Distributor (Specialty food service/other)
      3.15%
  • Hard Copy Form No Response
      2.80%
  • Associate (Press, Trade, Non-Profit)
      1.90%
  • Coffee Carts/Kiosks/Drive Thru’s
      1.47%
  • Restaurant
      1.31%
  • Office Coffee Service (OCS/Vending)
      0.98%
  • Culinary Professionals
      0.45%



  • Total number of 2012 Skill Building Workshop attendees: 1,250
  • Total number of Skill Building Workshop hours: 105
  • Number of Courses with Certification credit: 32
  • 2012 Lecture attendance: 80% of lectures rooms were left standing room only
  • Total number of lecture hours: 70



  • Venue: The Oregon Convention Center , LEED Certified -Leaders in Energy Efficiency and Design
    • 25% less energy used than comparable buildings of this size
    • Use of compostable disposables in catering and concession services
    • Sustainable purchasing practices including environmentally friendly cleaning products and the use of 100% recycled content restroom paper supplies
  • Amount of waste diverted: 14.14 tons (28,280 pounds) of waste diverted from the landfill through recycling, composting and donation efforts
  • Paper saved through digital handouts: Over 8,000 pieces of paper
  • Sustainability Award for the Best New Product Competition: Responding to Climate Change: Building Community-Based Reliance, a collaborative project by Dukunde Kawa Cooperative, PROGRESO, REDI and Thanksgiving Coffee Company