• 32% have been in the industry more than 10 years
  • 41% have been in the industry more than 6 years
  • 29% of all attendees are from outside the United States





Business Categories of Attendees:

  • Roaster Wholesaler
    19.61%
  • Coffee Retailer (Café/Bakery, Coffee Shop)
    17.36%
  • Grower (Producer)
    12.59%
  • Roaster Retailer
    10.57%
  • Allied Products and Services
      5.28%
  • Importers/Green Brokers
      4.61%
  • Hard Copy Form No Response
      4.19%
  • Coffee Exporter
      3.71%
  • Distributor (Specialty food service/other)
      2.78%
  • Producer Association
      2.31%
  • Associate (Press, Trade, Non-Profit)
      2.00%
  • Restaurant
      1.15%
  • Office Coffee Service (OCS/Vending)
      0.90%
  • Culinary Professionals
      0.44%
  • Other
    12.48%



  • Total number of 2013 Skill Building Workshop attendees: 1,465
  • Total number of Skill Building Workshop hours: 121
  • Number of Courses with Certification credit: 42
  • 2013 Lecture attendance: 4300
  • Total number of lecture hours: 64



  • 76% of all attendees either authorize or recommend purchasing decisions



  • $0 -$99,999: 35%
  • $100,000 - $499,00: 23%
  • $500,000 - plus: 42%



  • Total number of digital handout views via the event app: Over 377,646+ pieces of paper