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For 25 years, we have been perfecting our strategy of driving attendee interest across varied industries that our Exhibitors would most benefit from. The SCAA is known for having its finger on the pulse of the industry-due to our ongoing focus on statistics and trending, we are well equipped to be ahead of the who, what, when, where and why. We understand that our Exhibitors cater to diverse market segments and we tactically reach out to those interest groups that yield the highest ROI for their companies. With the goal of serving the needs of the entire coffee community, the SCAA developed The Event, an all-in-one model that creates the opportunity for coffee industry professionals to reach their target audience easily, economically and under one roof.