Warning: preg_match(): Unknown modifier '2' in /home/httpd/scaaevent.org/index.php on line 147 Warning: preg_match(): Unknown modifier 'T' in /home/httpd/scaaevent.org/index.php on line 147 The SCAA Expo | Registration Guide

The SCAA Expo featuring Re:co Symposium is the most-attended coffee event of the year. Whether you're engaged with SCAA daily or only attend one event per year, this is the place to learn, grow, and share with the industry. It is home to hundreds of exhibitors, thousands of attendees, over 130 educational courses, and supplemental events & activities. Whether you're there to network, research, or trade, you'll find what you are looking for!

With an SCAA Expo Pass, you'll have access to the Lecture Series, hundreds of exhibitor booths, the U.S. Coffee Championships Arena, the Opening Ceremonies and Welcome Party on the Lawn plus many other opportunities. In addition, the SCAA Expo offers those seeking professional development over 100 Pathways classes to choose from (additional fees apply).

We recommend that each individual who intends to register review his or her goals and schedule options before beginning registration. Sketch out a daily list of events and activities you plan to attend. Try to allow yourself alternatives in case there are schedule conflicts or sold out classes.

Here are some helpful links to get you started:

As an SCAA member you will receive discounted pricing on event registration. Member pricing is available to SCAA members who register with their SCAA.org login or who purchase membership during the registration process.

SCAA Letter of Invitation

Letters of Invitation are available through the event registration process. To obtain a visa letter, please REGISTER for the SCAA Expo featuring Re:co Symposium. Your visa letter will be automatically generated through the system and you will be able to obtain a free electronic copy of the letter upon finalizing your registration. To obtain a mailed copy of the letter, please complete the process above and select this option for a fee of $100.

To receive a member discount, register for Pathways classes, or to access your professional development history, you will need the email address associated with your SCAA account. You will have an SCAA account if you have ever:

  • Been an SCAA member (individually or through a company)
  • Been a Barista Guild or Roasters Guild member
  • Taken a Pathways class
  • Logged in at scaa.org

During registration you will select one Pass – Re:co Symposium, SCAA Expo, Ticketed Events or USCC Arena. You will be prompted via Yes and No questions through the registration options to select the Pass that is right for you

Complete your registration by adding any Pathways Classes*, ticketed events*, or Volunteer shifts.

By beginning your registration with your scaa.org login, the registration system will recognize any pre-requisites required for Pathways Classes and alert you to the requirement.

*Additional charges may apply

After reviewing your registration, enter your payment information and be sure to click the "FINISH" button. You will receive a summary of your activity and payment. You may also login to your dashboard to review or make changes at any time before the show.

Once you're in Atlanta, be sure to stop by the Membership booth in Concourse C near the registration area. We would love to help you make the most of your visit to the show!