Born in Guatemala on May 26, 1962. Since 1981 has been the Marketing Manager of Fedecocagua, since 2001 Director of Asociacion Nacional del Café -ANACAFE. He has represented FEDECOCAGUA in different campaigns such as: Fairtrade Forum, Campaign Le Commerce Equitable, Oxfam Campaign, Saint André Notre Dame, Comercio Justo, CCC, 4C. He had several other positions, such as: Exportation Coffee Assistant – Conventional & FT (1984-1986), Exportation Bee Honey Assistant – FT (1981-1984), and worked for different Companies: Cargill Coffee, Trading Desk in Guatemala (1989–1990), Unilever Group/ P.T. Demeire, General Manager / Operations Manager in Guatemala (1990–1994), ITC Global Holding (British Tobacco), “Coffee Trading” in London, England (1995).