Warning: preg_match(): Unknown modifier '2' in /home/httpd/scaaevent.org/index.php on line 125 Warning: preg_match(): Unknown modifier 'T' in /home/httpd/scaaevent.org/index.php on line 125 The SCAA Event | Skill Building Workshops and Lectures



  • All Friday Saturday Sunday
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    4/25/14 - Plant Pathogen Biology: Rust and Beetles and Borers, Oh My!



    • Location: 211
    • Price: TBD
    • Target Audience:
    • Spanish Translation: no
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    • Time(s) on 4/25/14:
      • 10:30AM - 11:45AM 
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    • This lecture will explore the biology and ecology of numerous coffee pathogens and pests, with specific emphasis on how they damage coffee, their life cycles, and the consequences that result from their activities. Join the SCAA Coffee Science Manager for a tour around the world to learn about these important biological foes of coffee farmers, with a special focus on coffee rust. Understanding these biological challenges at origin will help us all understand and better value our specialty coffee. This lecture will be oriented towards the coffee importer/buying audience, but will be relevant to all.
    • Presenter 1: Emma Bladyka, Coffee Science Manager, SCAA
      Emma Bladyka is the Science Manager at the Specialty Coffee Association of America. Since taking this position, she has investigated a variety of scientific topics relevant to the specialty coffee industry by way of original research projects, content for skill building workshops, special reports, and contributions to the SCAA Chronicle Magazine. She oversees a variety of established SCAA programs including the SCAA Teaching Laboratory Certification and is the staff liaison to the SCAA Standards Committee. She holds a M.S. in Botany from the University of Wyoming and B.A. in Ecology. She is committed to science education and is dedicated to acting as an effective resource for the specialty coffee industry.
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    4/25/14 - Capitalizing on Coffee at Home: Build Your Business by Supporting the Growing Interest in Specialty Coffee at Home



    • Location: 3A
    • Price: TBD
    • Target Audience:
    • Spanish Translation: no
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    • Time(s) on 4/25/14:
      • 10:30AM - 11:45AM 
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    • Among café owners, there is ongoing discussion around the increased interest in home brewing trend: what is its effect on profitability? What is the best approach to engaging this audience? This roundtable session brings together experts who interact with home brewers and home baristas from different perspectives: café owner, roaster/retailer, home brewing equipment retailer, and home espresso machine manufacturer. The panel will discuss their approaches to product mix, promotion, and education, and will share success stories and lessons learned, with a focus on answering the question, “How can cafes embrace the home brewer and profit from the trends?”
    • Presenter 1: Mark Hellweg, Founder, Clive Coffee
      Mark Hellweg founded Clive Coffee in 2008 to bring quality coffee making equipment to the home market with a focus on traditional Italian espresso machines. Building on his experience in serving the needs of the home coffee enthusiast, Mark launched Ratio Coffee in 2012 to design and manufacture coffee machines. Mark is interested in the intersection of design and coffee, especially regarding how people interact with coffee equipment in their daily routines.
    • Presenter 2: Scott Callender Sr., Marketing Manager, La Marzocco USA
      Scott Callender started in coffee back in 2007 as a part-time cupper, roaster and marketer for Ecco Caffe. He was one of the first people to purchase a La Marzocco GS/3 in the US and began serving coffee out of his kitchen window in Napa Valley, CA. In 2011, he left the Bay Area to pursue a masters degree at SDA Bocconi in Milan, Italy. After completing his degree he joined La Marzocco USA as the Sr. Marketing Manager, focusing on the home market.
    • Presenter 3: Nicholas Cho, Head Barista, Wrecking Ball Coffee Roasters
      Nick is the head barista and retailing specialist for Wrecking Ball Coffee Roasters in San Francisco. Nick founded murky coffee in 2002, which was Washington DC’s first third-wave coffeebar. Nicholas has served on the Barista Guild of America’s Executive Council, SCAA Board of Directors, World Barista Championship Board of Directors, and as chairman of the US Barista Championship. He was also the 2006 South East Regional Barista Champion. Currently, Nick is a member of the SCAA Standards Committee, and works closely with World Coffee Events in development of competitions and event direction. He is the producer and host of the Portafilter.net Podcast for coffee professionals.
    • Presenter 4: Colby Barr, Co-Owner/Green Coffee Buyer, Verve Coffee Roasters
      Colby Barr grew up farming pears and wine grapes with his family, tucked in the costal range of Northern California where he learned early on the relationships between farmers, processors, buyers, and consumers. With a profound love of coffee and travel, and his experience in farming and supply chain management, he naturally took on the position of Green Coffee Buyer for Verve. In this role, he travels the globe over four months a year to discover and develop the finest coffees in the world, while still co-managing the company and it's direction.
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    4/25/14 - Ask the Green Buyer



    • Location: 2B
    • Price: TBD
    • Target Audience:
    • Spanish Translation: no
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    • Time(s) on 4/25/14:
      • 9:00AM - 10:15AM 
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    • Would you like to meet the industries’ leading green coffee buyers in one place? Join us for this interactive round-robin session where green coffee buyers will discuss the decision making process for adding new coffees to their line-up, how important certifications are to their business and the emerging trend of relationship coffees. Producers, exporters and importers - learn what it takes to effectively market and sell your coffee to them. Roasters and retailers – learn from leading buyers to improve your own business.
    • Presenter 1: Four panelists representing buyers from small to large roasters will engage in small round table discussions with attendees.
      TBA
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    4/25/14 - Evolving the Model: Café Concepts from Forward-Thinking Retailers



    • Location: 307
    • Price: TBD
    • Target Audience:
    • Spanish Translation: no
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    • Time(s) on 4/25/14:
      • 9:00AM - 10:15AM 
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    • In a world where new cafes open every day, and the popularity of specialty coffee grows, it’s becoming harder and harder to differentiate your business, product, and experience. This session is meant to give ideas, and inspiration, to café owners who are struggling to think outside of the box and to celebrate the idea of moving away from the typical café model and explore what else might be out there. Hear from professional baristas and business owners who are breaking the mold and offering creative retail experience to coffee consumers.
    • Presenter 1: Michael Phillips, Director of Education and Standards, Handsome Coffee Roasters
      In 2011, Michael helped found Handsome Coffee Roasters located in the heart of the Arts District in Downtown Los Angeles. Handsome Coffee became a focal point of new growth in the area with a thriving community helping to build a strong name for it over night. Developing a quality sparse menu allowed Michael and Handsome in general to focus on Hospitality just as much as they focused on uncompromising quality. With his first place wins in the 2009 & 2010 USBC and 2010 WBC, Michael has been able to travel the world teaching the craft behind preparing and serving specialty coffee.
    • Presenter 2: Stephen Morrissey, Director of Communications, Intelligentsia Coffee
      Stephen works as Director of Marketing and Communications for Intelligentsia Coffee. He is the co-founder and chair of Coffee Common. In 2008, Stephen won the World Barista Championship for his home country of Ireland, however today he calls Chicago home.
    • Presenter 3: Samuel Lewontin, General Manager, Everyman Espresso
      Sam manages the Soho location of Everyman Espresso in New York City, and helped to conceive and design both that cafe and Everyman's newly-renovated East Village store. He took 1st place at the 2013 SCAA Northeast Regional Barista Competition, and 4th at the 2013 United States Barista Championship.
    • Presenter 4: Chelsey Walker-Watson, Director of Retail, Slate Coffee Roasters
      With nearly a decade of specialty coffee experience as a retail manager and trainer, Chelsey brings an invaluable depth of leadership to Slate Coffee Roasters. She brews at Slate's Coffee Bar while managing daily operations of Slate's retail locations and guiding staff development. Committed to hospitality and education, Chelsey seeks to provide rich and exciting experiences to Slate's guests in order to initiate a progressive dialogue about coffee in Seattle.
    • Presenter 5: Charles Babinski, Barista, G&B Coffee
      Charles Babinski has been a barista in specialty coffee shops for the better part of a decade. In the past two years he has cofounded two coffee shops in Los Angeles, CA: G&B Coffee and Go Get Em Tiger.
    • Moderator: Ryan Willbur, Coffee, Education & Community Coordinator, La Marzocco USA

      Ryan Willbur is a coffee professional living in Seattle, Washington. He has been a part of the specialty coffee industry since 2005. Ryan has made coffee in Minneapolis, Los Angeles, Portland, and Seattle. Currently, Ryan is the Coffee, Education, & Community Coordinator for La Marzocco USA. Ryan has been involved in SCAA sanctioned barista competitions since the beginning of his career. As a competitor, he placed several times in regional level finals, and was a finalist in the 2009 United States Barista Competition. In recent years, Ryan has served as a judge for US regional competitions, and the USBC. He is a member of the United States Competition Committee.
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    4/25/14 - Off the Beaten Path: Building Supply Chain Relationships in Aceh, Indonesia



    • Location: 204
    • Price: TBD
    • Target Audience:
    • Spanish Translation: Yes
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    • Time(s) on 4/25/14:
      • 10:30AM - 11:45AM 
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    • Some of the world’s most unique coffees come from one of the world’s most impenetrable supply chains. Finding and developing great coffee in this context requires the right mix of industry collaboration, commitment from farmers and their organizations, and public-private partnership. Explore the challenges facing producers and buyers in this unique origin and learn how collaboration is building a new era of supply in this session featuring a cross section of partners including cooperative leaders, roasters, importers, and certifiers.
    • Presenter 1: Armia Zuhri, Director, Permata Gayo Cooperative
      Armia Zuhri's varied background within Sumatra Mandheling coffee began with the Project For Improving the Quality of Gayo Coffee in Aceh undertaken by the Dutch Goverment in 1988. Since 2006, Armia has helped the small producers to achieved organic, Fairtrade and Rainforest Alliance standard in certification and connected the producer with exporters or buyers in world wide. He is currently the Manager of Permata Gayo Cooperative, and a Board member of Association of Aceh Exporter Coffee Indonesia, and is a Licensed Q Grader.
    • Presenter 2: Al Liu, Trader/Certified Coffee Specialist, Atlas Coffee Importers
      With more than 13 years of experience in specialty coffee, Al Liu presently is Trader/Certified Coffee Specialist at Seattle-based Atlas Coffee Importers. He sources mostly certified coffees from Latin America and Indonesia and works with roaster clients around the U.S., Canada, and East Asia. Al is a member of the SCAA Sustainability Council and also served two terms on the SCAA board of directors. Prior to starting his career in coffee, he was a Peace Corps Volunteer in Bolivia and holds a BSFS from Georgetown University and a MA from Tufts University.
    • Presenter 3: Mickey McLeod, President / CEO, Salt Spring Coffee
      Mickey McLeod has been a spirited entrepreneur for 40 years, 18 have been in Specialty Coffee. He is CEO of Salt Spring Coffee one of Canada’s most respected organic coffee roasters. Mickey has seen lots of changes since the start of the company in 1996 most of which are attention to quality, producers and sustainability.
    • Moderator: Laura Ann Sweitzer, Senior Manager of Producer Services- Coffee, Fair Trade USA

      Laura Ann Sweitzer is the Senior Manager of Producer Services for Coffee at Fair Trade USA. Sweitzer currently manages capacity building programs with Fair Trade Certified producer groups in Indonesia, Mexico and Uganda. Laura Ann recently managed the 2010-2012 Sustainable Sourcing Partnership Project, a successful public-private partnership among USAID, Fair Trade USA and Green Mountain Coffee Roasters that benefited over 5,000 Brazilian coffee farmers. Originally from a farm in the Mid-West, Laura Ann is tri-lingual and lives in Oakland, CA.
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    4/25/14 - The Best of Symposium



    • Location: 3B
    • Price: TBD
    • Target Audience:
    • Spanish Translation: Yes
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    • Time(s) on 4/25/14:
      • 10:30AM - 11:45AM 
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    • For those who missed the 2014 SCAA Symposium, we offer a special session highlighting segments of the cutting-edge leaders' conference, where the most important topics in specialty coffee are discussed and understood. Expect a dynamic recap and a continuation of the dialogue from SCAA Symposium 2014. See scaasymposium.org for more details.
    • Presenter 1: Select Speakers from Symposium 2014
      TBA
    • Moderator: Peter Giuliano, Director of Symposium, SCAA

      Peter Giuliano has worked for a quarter century in specialty coffee as a coffee educator, taster, roaster, and buyer. He was a founder and president of the Roasters’ Guild, and served as president of the Specialty Coffee Association of America. As co-owner and Director of Coffee for Counter Culture Coffee he pioneered what has come to be known as Direct Trade Coffee, an approach that emphasizes quality, equity, and transparency in the supply chain. Giuliano is currently the Director of the Specialty Coffee Symposium, a cutting-edge conference and community of thought leaders in coffee.
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    4/25/14 - The Value of a Distinct Brand



    • Location: 310
    • Price: TBD
    • Target Audience:
    • Spanish Translation: no
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    • Time(s) on 4/25/14:
      • 9:00AM - 10:15AM 
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    • How do you rise above the tide of coffee company conformity? How can you be more innovative and distinct? Your brand is one of your most valuable assets when you sell the same product as everyone else. Applying his experience as a design professional that has worked with successful companies to innovate business in their respective industries, Brian will present examples that will inspire established and aspiring business owners to think differently about their brand and customer experience. This presentation includes case studies from within the coffee industry that demonstrate how distinctness was employed to design stronger brand experiences."
    • Presenter 1: Brian W. Jones, Founder, Dear Coffee, I Love You.
      Brian W. Jones has been a designer for over a decade helping organizations large and small build strong brands that connect with their audiences. Before that he made coffee for a living. In the last few years, his focus has been on developing specialty coffee brands like Coffee Common, Workshop Coffee Co., G&B Coffee, Go Get Em Tiger and his own—Dear Coffee, I Love You. When not designing for, writing about or brewing coffee, Brian is completing a Masters in Business Design at the University of Gothenburg in Sweden.
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    4/25/14 - Evolution and Innovation of Espresso Machines



    • Location: 3A
    • Price: TBD
    • Target Audience:
    • Spanish Translation: no
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    • Time(s) on 4/25/14:
      • 9:00AM - 10:15AM 
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    • An in-depth look at both the advancements in espresso machine technology over the last century, as well as, taking a glimpse into what's in store for the future. Hear from the professionals that helped shape the way we know espresso to be today and get inspired by what they are dreaming up for tomorrow.
    • Presenter 1: David Schomer, Founder/CEO, Espresso Vivace
      David Schomer is the founder of Espresso Vivace and a tireless innovator of espresso techniques and machine capabilities. His company specializes in Northern Italian espresso roasts with the seemingly simple goal of preparing espresso that tastes like the fragrance of the roast.
    • Presenter 2: Kent Bakke, CEO La Marzocco Intl., La Marzocco
      Kent Bakke is the CEO of La Marzocco International. He has been involved with sales and development of commercial espresso machines since 1978. Starting his espresso adventure working and repairing espresso machines, Kent gradually learned about espresso coffee as well as the equipment, and through that experience, was able to be involved with importing and selling the equipment (while also promoting espresso coffee beverages). Today Kent continues to be passionately involved with the people in the coffee and equipment industry and has an ever-lasting interest in helping and supporting coffee quality from bean to cup.
    • Presenter 3: Gregory Scace, Engineer and Owner, Espresso Research, LLC
      By day, Mr. Scace masquerades as a mechanical engineer seeking to advance the fundamental science behind the measurement of temperature, pressure, and humidity. When not working at his day job, he mixes business with pleasure, blending his engineering expertise with his passion for coffee. Mr. Scace is a pioneer in the use of modern, proportional control systems for maintaining reproducible temperature and variable pressure profiles in espresso machines. His invention, the Thermofilter or Scace Device, has been adopted worldwide as a convenient, high accuracy means of quantifying temperature and pressure within the grouphead, under brewing conditions.
    • Presenter 4: Lauro Fioretti, Engineer, Nuova Simonelli
      Lauro Fioretti has been involved in espresso coffee machines for 20 years. He started in the after sales service department gathering in-depth experience in the field for several years. He is responsible for the education center of Nuova Simonelli Italy, and is the coordinator of the Nuova Simonelli project team. He started participating in the WBC in 2008 as a judge. In 2010 he was certified as a judge. He is an SCAE authorized trainer, member of the barista's creator team, member of the WCE educational committee, and a Ggrader. He has a lot of friends in the barista coffee community and you can find him at many coffee events.
    • Presenter 5: Jacob Ellul-Blake, Design Engineer, Pantechnicon Design
      Jacob Ellul-Blake has spent a decade in the specialty coffee industry working on product design and development including espresso machines, grinders, and accessories. Jacob is the founder of Pantechnicon Design, a company focused on creating unique and beautiful custom espresso machines. Jacob was the lead developer of the Strada EP, the first espresso machine from La Marzocco to offer programable pressure profiles. He also was one of the team who popularized the “Naked” portafilter. Jacob has also designed bicycle racks for public transit, accessories for the adventure touring motorcycle industry, has played in Pavorotti’s orchestra, and enjoys running in the woods.
    • Moderator: Terry Ziniewicz, Coffee Industry Consultant, Caffewerks

      Terry Ziniewicz, Founder of Espressoparts, and Co-Founder of Olympia Coffee has been fortunate to work with some of the most creative people in coffee. His interests in machines, design and coffee continue to drive his interest in espresso machine innovation. As the owner of Caffewerks, Terry works with manufacturers within the industry to create new and innovative coffee machines.
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    4/25/14 - Developing a Business Plan for Your Coffee Business



    • Location: 307
    • Price: TBD
    • Target Audience:
    • Spanish Translation: no
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    • Time(s) on 4/25/14:
      • 10:30AM - 11:45AM 
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    • You can never be too prepared when thinking of starting a retail coffee business. When choosing a concept, developing a menu, finding a location, designing your concept and understanding cost of goods, you will have a much greater chance of success with a well-articulated business plan. We will discuss the importance of developing not only a conceptual business plan, but also how to best understand and account for your start-up expenses and financial projections.
    • Presenter 1: Matt Milletto, Vice President, American Barista & Coffee School
      Matt Milletto has 20 years of extensive experience in retail coffee. Matt has personally trained more than 1500 new coffee retail business owners and barista trainers/managers over the past 10 years. He regularly speaks around the world at tradeshows and events on coffee trends, coffee education, training and professional development. He is also the founder of BaristaExchange.com and a head judge for all CoffeeFest Latte Art Competitions. Matt coordinates Bellissimo's individual and corporate consulting programs, and does most in-house consulting services with corporate clients and coffee entrepreneurs. Matt is also a partner/owner of Water Avenue Coffee.
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    4/25/14 - Direct Business, the Folks in the Middle, and You!



    • Location: 310
    • Price: TBD
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/25/14:
      • 10:30AM - 11:45AM 
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    • Direct business models, where roasters and producers negotiate price, quantity and quality directly, continue to grow as a segment within specialty coffee. Yet, a great deal of misunderstanding remains among both participants and outsiders about the definitions and risks. This seminar will propose terminology for various direct business transactions, highlight pros and cons of the model and share experiential learning. It will also provide an update on the state of a joint SCAA and GCA initiative to revise the GCA Green Coffee Contract with a goal to provide a legally binding contract specific to transparent and traceable multi-party coffee purchases.
    • Presenter 1: Andi Trindle Mersch, Coffee Trader, Atlantic Specialty Coffee
      Andi's varied background within specialty coffee began behind the espresso bar in 1989 and, since then, includes cupping, training, consulting, green coffee trading, roast quality control, sales, writing, and marketing. Andi currently trades green coffee and manages the Atlantic Specialty Coffee quality control lab. Andi is a past member of the SCAA Board of Directors. She has published articles with Roast Magazine, the SCAA Chronicle, and Specialty Coffee Retailer, and contributed to Fresh Cup, Coffee & Cocoa International, and Coffee Talk. Andi served 5 years on the board of the International Women's Coffee Alliance, including a term as President.
    • Presenter 2: Marshall Fuss, Attorney at Law
      Marshall Fuss is a lawyer in Pasadena, California with long experience in business, real estate and trademark law, and a special focus on the coffee industry. His clients have ranged from single coffee shops to international companies and trade associations, including SCAA, the Coffee Quality Institute, International Women’s Coffee Alliance, World Coffee Events and World Coffee Research. He is a graduate of U.C. Berkeley and the Cornell Law School and is the author of “Choosing and Protecting Trademarks” (Specialty Coffee Retailer, Aug. 2010), “Leasing 101 for Roasters” (Roast magazine, Jan./Feb. 2005) and other articles.
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    4/25/14 - Roaster's Guide to a Social & Environmental Scorecard



    • Location: 303
    • Price: TBD
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/25/14:
      • 10:30AM - 11:45AM 
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    • As sustainability becomes an expectation of doing business, it is important that SCAA members are well versed in how to build sustainable organizations. With the launch of START in 2011, we have the ideal tool for coffee industry members to begin the journey of developing an environmental and social baseline. In the context of an overall sustainability framework, we can help members understand the value of START. This lecture is tailored to address best practices for roasters.
    • Presenter 1: Adam Pesce, Director of Coffee, Reunion Island Coffee
      Adam Pesce is the Director of Coffee at Reunion Island Coffee, a B Corp-certified specialty roaster and wholesaler, based in Oakville, Ontario. He is a long-standing member of the SCAA’s Sustainability Council and a member of the boards of Grounds for Health and Klink Coffee. He has traveled around the world as a speaker on sustainability in coffee, and extensively in coffee-producing countries - developing direct trade relationships in Tanzania, Nicaragua, Guatemala, Papua New Guinea, Honduras, Colombia, and Brazil, as well as growing Reunion Island’s use of certified coffees to over 60% of all purchases.
    • Presenter 2: Kim Elena Ionescu, Coffee Buyer and Sustainability Manager, Counter Culture Coffee
      As Counter Culture’s sustainability manager and one of its coffee buyers, Kim Elena constantly strives not only to improve the quality of coffee, but also to develop and strengthen relationships with producing partners all over the world. One of the main architects of Counter Culture’s Direct Trade Certification and the driving force behind the Counter Culture Direct Trade Transparency Report, she also encourages and inspires sustainability initiatives closer to home. Thanks to her work, Counter Culture has begun to track and offset its carbon footprint, and is also moving toward a goal of sourcing and roasting exclusively organic coffees.
    • Presenter 3: Mark Stell, Founder and Managing Partner, Portland Roasting Coffee
      Mark oversees a staff of 40, with the majority of his time spent handling day to day management of the company. His leadership has earned the company local, national and international recognition for its business achievements and sustainability initiatives. Portland Roasting Coffee has been carbon neutral since 2007 and is the only company to win both the SCAA Sustainability award and Roast Magazine's Roaster of the Year award.
    • Presenter 4: Michael Boyd, Coffee Buyer, Boyd's Coffee
      Michael C. Boyd, Coffee Buyer, is the fourth-generation of his family in the coffee business. He is an active member of the SCAA and sits on the Sustainability Council. He is currently Vice President of the Pacific Coast Coffee Association, and is a Licensed Q Grader.
    • Moderator: Sarah Beaubien, Director of Sustainability, Farmer Brothers Coffee, Tea, and Spice

      Sarah develops and implements strategy, process, and systems to support sustainability and corporate responsibility—linking people, planet, and profits. Through an innovative lens, she guides a culture of sustainability, both internally and with all stakeholder relationships. Through impact tracking, waste and water reduction, greenhouse gas reduction, renewable energy, product portfolio management, stakeholder engagement, and stewardship projects, Sarah aspires to create transparent and sustainable coffee, tea, and spice supply systems. Prior to joining Farmer Brothers, Sarah spent ten years of planning and coordinating marketing strategy in various industries.
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    4/25/14 - Art & Science of Roasting



    • Location: 3B
    • Price: TBD
    • Target Audience:
    • Spanish Translation: Yes
    •  
    • Time(s) on 4/25/14:
      • 9:00AM - 10:15AM 
    •  
    • This presentation is about the art and science of roasting with special emphasis on roast process parameters, cup quality, sensory results, profile roasting and the heat transfer within the roaster to the coffee. We will also focus on how various roaster designs integrate heat transfer concepts to achieve the desired roast results.
    • Presenter 1: Karl Schmidt, President, Probat Inc.
      As President of Probat Inc, Karl Schmidt is responsible for the companies activities in the North American market; this includes coffee, cocoa processing and particle size reduction equipment. Prior to joining Probat, he held the position of Vice President at a major multi-national company in the dairy industry. Previously, he was actively involved with other major international companies within the European food processing industry. His educational background includes a Master's Degree from a German University.
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    4/25/14 - 2014 SCAA Portrait Country Presentation: Peruvian Coffee to the World



    • Location: 204
    • Price: TBD
    • Target Audience:
    • Spanish Translation: Yes
    •  
    • Time(s) on 4/25/14:
      • 9:00AM - 10:15AM 
    •  
    • This lecture will present the current situation of Peruvian Coffee, including its production challenges and opportunities
    • Presenter 1: Juan Manuel Benites, Economist, Ministry of Agriculture and Irrigation
      Juan Manuel Benites holds a Master’s Degree in Social Evaluation of Projects from Catholic University of Chile. He’s expert on public investment and rural development with 25 years of experience as public servant, consultant to governments, cooperation agencies and private companies. He has been a consultant for several International Organizations: BID, World Bank, CAF, GIZ, PNUD, etc. He worked in the Ministry of Economy and Finances. His experience in the Ministry of Agriculture and Irrigation: Director of agricultural planning, Executive director of the program for rural agricultural production development, Viceminister of Infrastructure Development and Agricultural and Irrigation and, actually, is the Minister of Agriculture and Irrigation of Peru.
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    4/25/14 - Producer's Guide to a Social & Environmental Scorecard



    • Location: 201
    • Price: TBD
    • Target Audience:
    • Spanish Translation: Yes
    •  
    • Time(s) on 4/25/14:
      • 9:00AM - 10:15AM 
    •  
    • As sustainability becomes an expectation of doing business, it is important that SCAA members are well versed in how to build sustainable organizations. This panel discussion addresses simple ways to measure sustainability and estimate cost of production for farmers. The panel will also discuss how measurement can bring value to farmers and how prices below cost of production affect the social, economic, and environmental sustainability of coffee farming communities.
    • Presenter 1: Mathias Nabutele, Chairman /Founder, Coffee A Cup Cooperative Society Ltd Uganda
      Mathias Nabutele is Chairman/ Founder of COFFEE A CUP (Community Organized Farmers From Elgon Escarpment Arabica Coffee Uganda Program) which he founded in 2007. COFFEE A CUP is a Fairtrade certified Producers cooperative and a 4c producer Member. It operates from 6 districts of Mt. Elgon Uganda and has been implementing a one million coffee planting scheme every year for the past three years. It has also started piloting a carbon credit project with clean energy through efficient cook stoves and intends to raise its membership to 10,000 households by 2015. In 2013 Mathias was appointed a member of the Mediation council of the 4c coffee Association
    • Presenter 2: Santiago Paz, Agricultural expert, COOP NORANDINO
      Santiago Paz graduated as an agronomist from the National University of Piura. He has now completed a Master of International Trade and Export Logistics. He was the founder of the Integral Program for the Development of Coffee (now Progress), an institution that promoted the establishment of the Central Piurana of Coffee in 1995, an organization that currently includes 7,000 small producers of coffee, cocoa, sugar and other products in the North of Peru. He currently serves as Marketing Manager of the Agricultural Cooperative NORANDINO.
    • Moderator: Angel Mario Martinez-Garcia, Executive Director, Progreso

      Angel Mario is the executive director of the Progreso Program, a producer development program that works with coffee and cocoa farmers in several countries. He is originally from Mexico and has been involved in Progreso for the past 10 years. He recently completed his MBA in Sustainable Business.
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    4/25/14 - The Economics of Coffee Production: In Pursuit of Lost Revenue - Can Family Farms Survive?



    • Location: 303
    • Price: TBD
    • Target Audience:
    • Spanish Translation: no
    •  
    • Time(s) on 4/25/14:
      • 9:00AM - 10:15AM 
    •  
    • Resilience and ability to weather multiple crises are essential for small scale coffee producers and their communities, and have profound impacts on the entire value chain when these shocks can't be absorbed. This session will examine the economics of small farm coffee production and present innovations that are aimed at helping farms thrive. Four distinct approaches will be shared:
      * A practical review of coffee income and costs from a smallholder producer perspective;
      *A discussion of why and how revenue is lost between the Free On Board price and what is actually paid to the farmers along with innovations in using the financial markets and risk management strategies to help farmers will be presented by a commodity trader with a strong record in delivering economic benefits for small producer groups;
      *Interventions being promoted by private philanthropists and development agencies to help coffee farmers survive; and
      *Industry interventions by a roaster to address farm community wellbeing.

      This interactive discussion among panelists and audience will highlight specific strategies being used to strengthen family farms, their communities, and regional production.

    • Presenter 1: Dennis Macray, Senior Advisor, Sustainability, Theo Chocolate Company
      Dennis Macray is senior advisor for sustainability at Theo Chocolate Company, responsible for strategy in the areas of ethical sourcing, farmer support, and company operations. Dennis also leads an independent strategic management consultancy, whose clients include The Bill & Melinda Gates Foundation, The World Cocoa Foundation, and the Eastern Congo Initiative. Mr. Macray has extensive experience in sustainable agriculture and corporate social responsibility, including serving as Director of Global Responsibility at Starbucks Coffee Company from 2002-2010 where he led the development of ethical sourcing standards for coffee (C.A.F.E. Practices), cocoa (Cocoa Practices), tea and manufactured goods. He is a graduate of Harvard and has an MBA from U.C. Berkeley.
    • Presenter 2: Konrad Brits, Managing Director, Falcon Coffees
      Konrad is the founder and Managing Director of Falcon Coffees, a UK based green coffee trading company that focuses on building collaborative supply chains between rural coffee farmers and roasting companies around the world. Over the last twenty years Konrad has worked throughout sub Saharan Africa and Central America, seeking to establish trading platforms that create access to finance, risk management and market access for communities made vulnerable through poverty. Konrad has served on the Fairtrade Global Product Advisory Council, is a reviewer for the Gates Foundation and participates in rural projects alongside The Gates Foundation, Root Capital, The Barr Foundation and others.
    • Presenter 3: Rick Peyser, Director of Supply Chain Community Outreach: Coffee and Agricultural Products, Green Mountain Coffee Roasters, Inc.
      Rick Peyser is Director of Supply Chain Community Outreach: Coffee & Agricultural Products for Green Mountain Coffee Roasters, Inc. where he has worked for 26+ years. He is a past President of the SCAA, a past member of the Fair Trade Labeling Organizations International (FLO) Board of Directors, and currently serves on the Boards of Food4Farmers, a non-profit organization he co-founded, Coffee Kids, and Pueblo-a- Pueblo. Rick co-authored the book “Brewing Change: Behind the Bean at Green Mountain Coffee Roasters” (2012). He is a member of the Board of Trustees of New Hampton School in New Hampton, NH where he graduated in 1968.
    • Presenter 4: Dana Boggess, Program Officer, Bill & Melinda Gates Foundation
      Dana manages a portfolio of grants aiming to get proven technologies and techniques into the hands of smallholder farmers in sub-Saharan Africa and ensuring that they are well-positioned to realize the promised benefit. Her portfolio includes programs connecting coffee and cashew farmers to markets, getting capital to agricultural enterprises, and financing smallholders directly through a social enterprise model. Prior to the foundation, she developed capacity building programs in Cambodia and marketing strategies in the hightech and telecom sectors. She holds a Master's from Columbia University in Economic Development and Finance.
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    4/25/14 - Growing Prosperity from Crop to Cup: Designing the Blueprint for a Resilient Coffee Value Chain



    • Location: 201
    • Price: TBD
    • Target Audience:
    • Spanish Translation: Yes
    •  
    • Time(s) on 4/25/14:
      • 10:30AM - 11:45AM 
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    • Agricultural regions are increasingly vulnerable to unpredictable weather, higher food costs, and volatility in currency, energy, and commodity prices. More than ever, investments must be made to forge resilient supply chains. With national emergencies declared in several Latin American countries, the coffee rust crisis spreading throughout the region has focused attention on longstanding issues that threaten the long-term viability of smallholder coffee production. The crisis is galvanizing interest across the industry and among policymakers and the international development community to take action. There is opportunity, obligation, and important lessons to be learned from the current roya crisis. The situation demands a swift response that is both responsible and scalable to mitigate immediate effects while also marshaling the entire value chain to combat the underlying issues that expose farmers, their families, and the entire supply chain. A holistic response to renovation will ensure long-term supply chain continuity, a continued focus on quality, shared risk, and most importantly, the preservation of the coffee livelihood.
      Please join industry leaders, policy makers, development organizations as they discuss a responsible and scalable model to grow long-term rural prosperity that is good for farmers and for the industry.
    • Presenter 1: David Griswold, Founder and President, Sustainable Harvest Coffee Importers
      David Griswold is the Founder and President of Sustainable Harvest Coffee Importers, a specialty coffee importing company that promotes direct and transparent relationships throughout the coffee supply chain. Established in 1997, Sustainable Harvest is a B-certified Benefit Corporation with offices in the US, Peru, Mexico, Colombia, and Rwanda. Sustainable Harvest’s customers range from large retailers to boutique roasters. The company’s investment in business transparency and traceability, farmer training, and pre-harvest financing brings high quality, reliable, and traceable products from smallholder farmers in the developing world to consumers in the US, Europe, and Asia.
    • Presenter 2: Alejandro Escobar, Lead Agribusiness Specialist, Multilateral Investment Fund
      Alejandro is an Agricultural Economist with 20 years experience in agricultural development. He leads the Agribusiness Topic at the Multilateral Investment Fund, where he manages multiple projects in sustainable agriculture, farmer cooperatives, and agricultural investment funds throughout Latin America. Alejandro lead the efforts to finance work on Origin Denomination for regional coffee platforms in Colombia, Guatemala and Honduras, and is founding investor of the Latin American Small Farmer Investment Fund. Earlier Alejandro worked with MEDA in Bolivia and Peru, where he was technical advisor to farmer cooperatives. In the early 90s Alejandro helped jump start Bolivian bean exports to Asia, and initiated agribusiness investments in Peru with Sarona Global Funds.
    • Presenter 3: Willy Foote, Founder and CEO, Root Capital
      Willy began his career on Wall Street in Latin American corporate finance, later working as a business journalist in the region. While based in southern Mexico, he discovered the challenges faced by agricultural businesses and small-scale farmers lacking access to financial capital, qualified employees and reliable, well-paying markets. He founded Root Capital in 1999 to help address these needs. Since then, the organization has grown to over 125 employees, with clients across Latin America and sub-Saharan Africa, and $100 million in assets. Willy holds an M.S. in Development Economics from the London School of Economics and a B.A. from Yale University.